A branded B.C. health-careers coffee truck is giving out free coffee to doctors, nurses and allied health professionals in Seattle on June 18 and 19, 2025, as part of targeted marketing in the U.S.

Doctors, nurses and allied health professionals in the U.S. are now seeing targeted advertisements encouraging them to follow their hearts to B.C., as the Province launches a recruitment marketing campaign in Washington state, Oregon and California.

New streamlined credential recognition means nurses from the United States can now work in B.C. much quicker, with registrations taking only a few days, compared to the previous average as long as four months.

Changes to the Employment Standards Act will leave health-care providers with more time to spend with patients by eliminating the need for workers to get sick notes for short-term absences from work.

The Province is taking new steps to attract more doctors and nurses from the U.S. by fast-tracking credential recognition and launching a co-ordinated, targeted recruitment campaign.

Josie Osborne, Minister of Health, has released the following statement on the holiday season: