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close menu Office of the Premier

B.C. moves to increase housing supply, deliver more homes faster

September 18, 2023 9:00 AM
Creating more homes for people
New measures are coming to B.C. that will help create more housing as the Province speeds up permitting and helps build more secondary suites for rent.
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New vision connects rural B.C. to a stronger future

September 22, 2023 11:55 AM
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close menu Agriculture and Food

XY Ranch celebrates 100 years of raising livestock

August 4, 2023 1:15 PM
The Bouffioux family of Fort St. John is being honoured with a Century Farm Award, recognizing its contribution and dedication to agriculture in British Columbia since 1916. 
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B.C., Canada help farmers with climate adaptation, drought

August 2, 2023 2:00 PM
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close menu Attorney General

Input from sheriffs to strengthen access to court services

September 27, 2023 10:00 AM
Input from sheriffs to strengthen access to court services
B.C.’s justice system will be strengthened by the B.C. Sheriff Service’s (BCSS) comprehensive plan to support sheriffs and make sure people have consistent, safer access to court services.
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New chair appointed to Building Code Appeal Board

August 24, 2023 8:30 AM
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close menu Children and Family Development

Vancouver Island camp expansion will serve more children with disabilities

July 20, 2023 10:15 AM
Vancouver Island camp expansion will serve more children with disabilities
More children and youth with disabilities will be able to go to camp thanks in part to a $7-million grant from the Province of B.C.
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Newly named SAJE supports offer youth in care a stronger path to adulthood

May 30, 2023 10:30 AM
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close menu Citizens' Services

More grant recipients promoting BC Demographic Survey

August 25, 2023 11:15 AM
More grant recipients promoting BC Demographic Survey
More community and Indigenous groups are receiving grants to help their communities participate in the BC Demographic Survey. 
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High-speed broadband access expanded to 6 Kootenay communities

August 3, 2023 10:00 AM
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close menu Education and Child Care

Elementary school expansion provides more classrooms for Nanaimo students

September 11, 2023 9:15 AM
École Hammond Bay Elementary
Students have more space for learning at École Hammond Bay Elementary this fall after the completion of an expansion that added 12 new classrooms to the school. 
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Child care savings make returning to school more affordable for more B.C. families

August 31, 2023 1:30 PM
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close menu Emergency Management and Climate Readiness

State of emergency ends, fire response continues

September 14, 2023 3:43 PM
Based on advice from emergency management and wildfire officials, British Columbia’s provincial state of emergency will expire at the end of the day on Thursday, Sept. 14, 2023.
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Financial assistance for local governments, First Nations affected by wildfire

September 6, 2023 1:50 PM
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close menu Energy, Mines and Low Carbon Innovation

Electric planes, motorcycles, boats showcase B.C. clean-transportation innovation

August 2, 2023 8:30 AM
A high-tech revolution is dramatically changing how British Columbia moves people and goods in the air, on the land and over the water, supported by government funding for companies that specialize in inventing and advancing zero-emission vehicle (ZEV) technologies. 
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Columbia River Treaty talks move forward after constructive Seattle session

August 15, 2023 3:08 PM
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close menu Environment and Climate Change Strategy

Province sets single-use plastic requirements

July 14, 2023 11:15 AM
Province sets single-use plastic requirements
A new provincial regulation will expand B.C.’s efforts to tackle hard-to-recycle single-use and plastic items.
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Nuxalk, Kitasoo Xai’xais guardians appointed with park ranger authority

July 25, 2023 2:30 PM
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close menu Finance

Increased BC Family Benefit here to stay

July 18, 2023 10:15 AM
Increased BC Family Benefit here to stay
More than 285,000 families throughout B.C. will see bigger payments in their bank accounts starting this month, thanks to the permanently increased BC Family Benefit.
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Tax-credit lift puts more money in more people’s pockets

July 5, 2023 8:30 AM
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close menu Forests

Use caution, be fire safe this long weekend

August 31, 2023 2:30 PM
Be wildfire safe this long weekend
Residents and travellers are strongly urged to use caution and remain vigilant this Labour Day long weekend as ongoing elevated drought conditions in much of British Columbia increase the potential for wildfires.
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B.C. acts to protect fish in Koksilah, Upper Cowichan rivers

August 24, 2023 11:15 AM
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close menu Health

Actions protect people, B.C. communities this respiratory illness season

September 28, 2023 12:25 PM
Practice healthy habits, flu season has arrived
The Province and public-health officials are taking actions to continue protecting people, communities and the health-care system this fall and are encouraging people in B.C. aged six months and older to get their COVID-19 and influenza vaccines.
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Expanded travel programs benefit patients needing cancer care

September 27, 2023 3:15 PM
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close menu Housing

B.C. moves to increase housing supply, deliver more homes faster

September 18, 2023 9:00 AM
Creating more homes for people
New measures are coming to B.C. that will help create more housing as the Province speeds up permitting and helps build more secondary suites for rent.
  Read More

Safe housing for women leaving violence opens in Campbell River

September 12, 2023 11:15 AM
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close menu Indigenous Relations and Reconciliation

Premier’s and minister’s statement on National Day for Truth and Reconciliation and Orange Shirt Day

September 30, 2023 7:30 AM
National Day for Truth and Reconciliation and Orange Shirt Day
Premier David Eby and Murray Rankin, Minister of Indigenous Relations and Reconciliation, issued the following statement on National Day for Truth and Reconciliation and Orange Shirt Day:
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Annual report updates collective efforts to achieve objectives of UN Declaration

June 28, 2023 12:45 PM
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close menu Intergovernmental Relations Secretariat

B.C.’s highest honour recognizes 14 British Columbians

August 7, 2023 6:15 AM
B.C.’s highest honour recognizes 14 British Columbians
Fourteen exceptional people who have made an outstanding provincial, national or international impact will be appointed to the Order of British Columbia, the Province’s highest form of recognition and an official part of the Canadian Honours System.
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Submit a nomination for the Medal of Good Citizenship

July 25, 2023 9:30 AM
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close menu Jobs, Economic Development and Innovation

B.C. supports research to protect coastal ecosystem

August 16, 2023 9:15 AM
B.C. supports research to protect coastal ecosystem
New funding for the University of Victoria’s (UVic) Experimental Ocean Climate Change Lab (EXCEL) will support research on the impact of climate change on the environment and the promotion of resilience and sustainability for B.C.’s marine sector.
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Minister’s statement on July Labour Force Survey results

August 4, 2023 8:40 AM
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close menu Labour

Minimum wage increases to $16.75 per hour on June 1

April 5, 2023 12:30 PM
Minimum wage increases to $16.75 per hour on June 1
On June 1, 2023, B.C.'s lowest-paid workers will get a pay raise with the general minimum wage increasing from $15.65 to $16.75 an hour.
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Work continues around improved protections for app-based workers

August 3, 2023 11:15 AM
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close menu Mental Health and Addictions

B.C. secures measures to ensure families feel safe accessing public spaces

September 14, 2023 9:22 AM
Keeping child-focused spaces safe
To help ensure kids and families feel safe in their communities, the Province has received approval from the federal government to prohibit the possession of illegal drugs at playgrounds, spray pools, wading pools and skate parks.
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New recovery beds will support healthier communities in northern B.C.

September 13, 2023 8:30 AM
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close menu Municipal Affairs

New vision connects rural B.C. to a stronger future

September 22, 2023 11:55 AM
StrongerBC: Good Lives in Strong Communities
The B.C. government has released StrongerBC: Good Lives in Strong Communities, a new vision that outlines investments to help build a brighter future for rural communities and the people who call them home.
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Children empowered with lifelong learning through reading

September 22, 2023 9:15 AM
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close menu Post-Secondary Education and Future Skills

Provincial Tuition Waiver Program expanded to former youth in care of all ages

September 14, 2023 8:00 AM
Provincial Tuition Waiver Program expanded to former youth in care of all ages
People looking to enrol in post-secondary education, who are former youth in care, will benefit from an expansion of the Provincial Tuition Waiver Program, which has launched for the fall semester.
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Expanded graduate scholarship funding will support students

August 22, 2023 12:00 PM
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close menu Public Safety and Solicitor General

Province provides support to strengthen local fire departments

September 22, 2023 11:37 AM
Three firefighters in dirty gear smile at the camera
Communities throughout British Columbia will see improved emergency response from their local fire departments as the Province provides support to strengthen community firefighting capacity.
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Supports expanding for people in mental-health, substance-use crisis

July 17, 2023 10:15 AM
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close menu Social Development and Poverty Reduction

Funding will help First Nations improve quality of life, reduce poverty

September 26, 2023 11:00 AM
Funding will help First Nations improve quality of life, reduce poverty
First Nations across B.C. will benefit from a $15-million investment from the Province to the First Nation Well Being Fund.
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People with injuries, disabilities supported getting back to work

September 6, 2023 11:45 AM
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close menu Tourism, Arts, Culture and Sport

B.C., viaSport take steps to make amateur sport safer

June 20, 2023 3:00 PM
B.C., viaSport take steps to make amateur sport safer
The Province and viaSport are improving safety in sports by continuing to provide education about safe sport, and by taking steps toward an independent complaints process for B.C.’s amateur sport sector.
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Submit a nomination for the Medal of Good Citizenship

July 25, 2023 9:30 AM
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close menu Transportation and Infrastructure

20-year strategy advances solutions for Central Okanagan transportation

September 28, 2023 11:45 AM
20-year strategy advances solutions for Central Okanagan transportation
A new comprehensive transportation strategy for the Central Okanagan between Lake Country and Peachland examines a range of projects that will help connect people with their communities, promote affordability, support the economy and the movement of goods, and create a cleaner environment. 
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Upgrades to highways 91 and 17 create safer, faster travel

September 28, 2023 11:30 AM
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close menu Water, Land and Resource Stewardship

B.C. moves to increase housing supply, deliver more homes faster

September 18, 2023 9:00 AM
Creating more homes for people
New measures are coming to B.C. that will help create more housing as the Province speeds up permitting and helps build more secondary suites for rent.
  Read More

Public input will enhance B.C.’s first-ever coastal marine strategy

August 15, 2023 2:00 PM
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Jobs, Economic Development and Innovation

Times of India Film Awards bring big benefits to B.C.

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Honourable Brenda Bailey

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B.C. supports research to protect coastal ecosystem

August 16, 2023 9:15 AM
B.C. supports research to protect coastal ecosystem
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Times of India Film Awards bring big benefits to B.C.

https://news.gov.bc.ca/04178

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Thursday, April 4, 2013 2:05 PM

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Thursday, April 4, 2013 2:05 PM

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An estimated 400 million viewers in India and around the globe will be focused on Vancouver as the inaugural Times of India Film Awards (TOIFA) takes place this weekend.

The Province of B.C. has committed a set amount of $9.5 million for TOIFA production. In return, British Columbia is receiving international attention and gaining recognition as a trade and travel destination in India, home to one of the fastest-growing economies in the world.

The Times Group is India's largest media conglomerate, reaching 90 million people per day. The Province's agreement with the Times Group stipulates media coverage across its network, including in their flagship financial daily, The Economic Times, which is second only to the Wall Street Journal in terms of global readership.

While the majority of international coverage of B.C. will take place during TOIFA events this week, B.C. has already gained significant value from tourism and trade promotions in India, which started in November, 2012.

  • The Ministry of Jobs Tourism and Skills Training has developed promotional trade inserts to be featured in The Economic Times. Three inserts will be featured. The first went out in December 2012, second was in March and the last will be in June 2013.
  • The Times Group hosted a media reception when Finance Minister Michael de Jong was in Mumbai in December 2012 to open B.C.'s two new Trade and Investment Offices. The event included an impressive list of high level corporate decision makers and helped to build B.C. trade recognition through associated news coverage.
  • Approximately 30 stories on B.C. have been featured in The Economic Times Travel section, including a four-page tourism spread.
  • The Canadian Tourism Commission estimates the approximate value of earned media for British Columbia in The Economic Times Travel section between November 2012 and February 2013 to be nearly $4 million.
  • Several of India's largest travel agencies are actively promoting British Columbia as a destination for the upcoming India travel season. Ten joint marketing programs have been negotiated with Indian travel agents and commenced in late March in order to take advantage of the awareness created by TOIFA.
  • 60 billboards in high-traffic, international airports in India have featured B.C. as a desirable travel destination.
  • Familiarization tours for approximately 30 Indian media attending TOIFA, as well as tourism operators and agents specializing in the Indian market include organized, guided tours of Vancouver.
  • Extensive promotional material, including B.C. tourism and trade information, was provided on the TOIFA website.
  • At least one Bollywood film is slated to shoot in B.C. as a result of TOIFA. Amit Kapoor's Cynozure Networkz, along with Abhay Deol's IE Films, has announced they will shoot a film called "Kaneda" in Vancouver.

The Province has also budgeted an additional $1.5 million for promotional activities. This budget includes:

  • Providing a three minute promotional video about B.C as TOIFA's opening act.
  • Producing a 30-second TV commercial promoting British Columbia as a preferred tourism destination and inviting Indian travellers to consider B.C. for their next vacation, to run during the TOIFA broadcast and re-broadcasts and be re-purposed for future tourism promotions.
  • Hosting the BC-India Global Business Forum on March 12, 2013.
  • The BC-India Global Business Forum attracted over 450 delegates for an event exploring mutually beneficial opportunities in key sectors.
  • Some of India's top investors travelled to Vancouver for the event, including Praveen Kadle, CEO of Tata Capital, part of a multi-billion dollar conglomerate.
  • B.C.'s trade and investment opportunities were promoted to prominent Indian business leaders - many of whom expressed an interest in B.C. as a source for clean technology, alternate energy, and renewable energy.
  • These leads are being further pursued by B.C.'s overseas Trade and Investment Representatives based in India.
  • TaraSpan Inc., a leading service provider that helps Canadian technology companies enter into the India market announced at the Forum that it will open an office in Vancouver to accelerate technology trade from B.C. into the Indian market.

In addition to the value gained through these, and future, promotions, the immediate economic benefit of hosting The Times of India Film Awards is estimated to be between $13 million to $18 million of direct spending in B.C. during the event.

Quick Facts:

  • No complimentary tickets for the TOIFA awards gala were offered to or accepted by B.C. provincial politicians.
  • Reserved floor seats belonging to the Province have been offered to B.C. business representatives who would benefit from the opportunity to meet officials attending from India.
  • The Province's reserved suite at BC Place has been set aside to ensure local media have an opportunity to report on the Awards event.

Learn More at:

To see promotions for B.C. that have run in India, please visit: http://timesofindia.indiatimes.com/category/media-center/toifaarticle/18385723.cms

Two backgrounders follow.

Media Contact:

Media Relations
Ministry of Jobs, Tourism and Skills Training and Responsible for Labour
250 387-2799

BACKGROUNDER 1

Times Group media coverage of TOIFA weekend in India

In addition to extended media coverage around the world, the following list includes guaranteed coverage provided on Times Group's media network.

Print

Economic Times Travel

  • One insert on Bollywood's arrival into Vancouver
  • One celebrity travelogue in B.C.

The Economic Times is India's largest financial daily with a circulation of 785,000

Bombay Times and Delhi Times

  • Four inserts
  • One full page coverage
  • Three inserts promoting viewership for telecast

The Bombay Times and Delhi Times are Entertainment papers with a circulation of 7.4 million.

Television

Zoom TV and Times Now

  • 20-minute TOIFA "Curtain Raiser" preview special (plus one repeat broadcast)
  • 20-minute "Making of TOIFA" reality show (plus one repeat broadcast)
  • Countdown show plus one repeat broadcast (one hour each)
  • Telecast of Music Extravaganza plus one repeat broadcast (two hours each)
  • Coverage on Planet Bollywood (totalling 27 minutes)
  • Coverage on B-Tonight (totalling 27 minutes)
  • Telecast of TOIFA and two repeat broadcasts (four hours each)

Zoom TV is India's leading lifestyle channel with a reach of 50 million households.

Times Now is a general news channel and has a reach of 37 million households.

Radio

Radio Mirchi

  • Radio Jockeys will host their shows for three days from Vancouver to cover TOIFA 2013, visit the city and share their experiences with listeners back in India.

Radio Mirchi is India's largest radio network in terms of market share. With 34 stations, their audience reach is over 42 million.

A full accounting of the value and reach of media exposure for British Columbia is being independently tallied and will be made public after all TOIFA events have concluded.

BACKGROUNDER 2

Province of B.C.'s India Market Strategy

The Province's India Market Strategy began during Premier Christy Clark's Jobs and Trade Mission in November 2011. The mission was aimed at raising B.C.'s profile in India, starting the process of building relationships and identifying opportunities for partnerships and promotions for trade. The entire mission resulted in over 60 business deals or partnerships signed or announced.

Other key achievements in this strategy include:

  • New Forestry Innovation Investment office opened in Mumbai, India, July 2012.
  • Increases ability to explore new opportunities for B.C. wood products in the Indian market.
  • Opening of two new B.C. Trade and Investment Offices (Mumbai/Chandigarh), December 2012.
  • Complement existing office in Bangalore.
  • The India-based Trade and Investment Representative network will be tripled, from four managers to 12.
  • Each new office will focus on targeted sectors:
    • Chandigarh will specialize in agri-foods and tourism.
    • Mumbai's focus will be on natural resources, film, education, transportation and financial services. This office will take the lead in attracting Indian corporate investment to B.C.
  • Hosting the BC-India Global Business Forum
  • Enabled B.C. businesses to connect with opportunities in India.
  • Sponsoring the Times of India Film Awards
  • Gained exposure of B.C. to the wider Indian audience for the benefit of increased trade and travel.

Media Contact:

Media Relations
Ministry of Jobs, Tourism and Skills Training and Responsible for Labour
250 387-2799

https://news.gov.bc.ca/04178

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