BC Liquor Stores are encouraging British Columbians to give to those less fortunate this holiday season by participating in the 25th annual Share-a-Bear campaign.

From now until Christmas, or while quantities last, customers can buy a Share-a-Bear for $12 at any BC Liquor Store and have its ‘twin’ teddy bear donated to a local community charity. Each year, BC Liquor Store employees select charities in their communities that help families in need - from children’s charities to shelters and hospitals - and deliver donated Share-a-Bears over the holidays.

This year’s Share-a-Bears are plush white-and-black teddy bears dressed in bright red, puffy vests featuring a sparkling snowflake on the lapel.

Celebrating its 25th anniversary, the Share-a-Bear campaign is one of the ways the BC Liquor Distribution Branch demonstrates its commitment to social responsibility in communities across the province.

Quotes:

Attorney General and Minister of Justice Suzanne Anton -

“This year marks 25 successful Share-a-Bear campaigns - that is 25 years of bringing smiles and comfort to those less fortunate, in communities throughout B.C. This is a fine example of the Liquor Distribution Branch’s dedication to social responsibility, and I invite customers to support local charities during the holiday season through this year’s campaign.”

Liquor Distribution Branch general manager and CEO R. Blain Lawson -

“The annual Share-a-Bear campaign is near and dear to the hearts of our customers and staff. The holidays are a time for us to show others less fortunate that we care - so I encourage shoppers to make a difference and buy a ‘Share-a-Bear’.”

Quick Facts:

• Last year, BC Liquor Stores customers purchased more than 24,000 Share-a-Bears.
• More than 575,000 bears have been donated to charities helping children and families in need since 1989.

Learn More:

To see a photo of this year’s Share-a-Bear, visit: ow.ly/Eixgw

To learn more about this year’s Share-a-Bear campaign visit: www.bcliquorstores.com/promotion/share-bear-and-help-child-need

Media Contacts:

Tarina Palmer
Senior Communications Officer
BC Liquor Distribution Branch
604 252-3028