Agriculture

It’s a home-grown holiday season

Print

Agriculture

It’s a home-grown holiday season

Media Contacts
Jill Milne
Government Communications and Public Engagement
Ministry of Agriculture
778 676-4460
Media Contacts
Jill Milne
Government Communications and Public Engagement
Ministry of Agriculture
778 676-4460

Backgrounders

The following projects have received funding from the B.C. government’s Buy Local program

BC Wine Studio, Okanagan Falls:

$6,962.50 to increase sales and develop a marketing program to build a wine club and enhance direct relationships with consumers. The company connected with British Columbians at tasting events, festivals and by sampling wines at farmers’ markets throughout B.C.

Brockmann’s Chocolate Inc., Delta:

$37,591.50 will be used to increase awareness and educate B.C. about Crunchetti a new line of premium bite-sized clusters. Brockmann's will support the Crunchetti launched early next year through marketing campaigns, website development, in-store demos and sales collateral that highlight its local manufacturing and use of natural ingredients.

Country Prime Meats Ltd., Cariboo:

$30,500 to increase sales and launch a new natural product line that is nitrite free. The company is launching a traditional print and online advertising campaign. As well, Country Prime meats will have a presence at trade shows, offer in-store sampling and encourage British Columbians to participate in surveys for feedback on their new product.

FreeYumm Foods Ltd., North Vancouver:

$6,750 to promote the allergen free snack that contains signature ingredients from B.C., including B.C. honey, apple, blueberry and vanilla. To increase product awareness and sales, the company will sample the product and offer promotions in store. FreeYumm Foods manufactures a “Grab and Go” snack for anyone who manages life around food allergies, particularly children.

Lepp Farm Market Inc, Abbotsford:

$22,518 to increase sales through a presentation to consumers, sampling products at events and creating recipes to include the local products available at the farm and retail store. To promote the farm market, the company will launch a promotional campaign online, place ads in Edible Vancouver and encourage British Columbians to buy local with special events and sampling.

Meadow Vista Honey Wines, Kelowna:

$9,921 to market direct to consumers through online and print ads, vehicle wraps and promotional materials such as stickers, bookmarks and signs. Meadow Vista Honey Wines is an artisan farm winery producing a line of six honey wines using B.C. honey and fruits. The company will have a presence at local events and festivals to increase awareness of their bliss wine, a sparkling honey wine.

Mill Stream Flour Mills, Delta:

$75,000 to launch a new brand of gluten-free products and increase sales within a year. A new feature of this company will include an e-commerce website where end consumers can directly purchase products from the company. British Columbians will be encouraged to try the new products through in-store demos and advertising on TV and radio.

Nu-Tea Company Ltd., Mission:

$19,500 to increase awareness and sales of Fair Trade certified teas. The company intends to promote Tega Tea to B.C. consumers through sampling and participating in local trade shows and events. Through online channels, they will engage and promote their teas, as well as partnering up with retail stores that sell B.C. local products.

Rossdown Natural Foods Ltd., Abbotsford:

$75,000 to strengthen B.C. sales in organic markets and increase consumer awareness. The company is a fourth generation family business specializing in growing and processing wholesome poultry. To achieve success, Rossdown Natural Foods Ltd. will create advertising materials to use at tradeshows and in-store, including consumer recipe cards, insulated demo bags and offering customers samples of the product.

Salt West Naturals Inc., Sooke:

$10,843.50 to develop product profile in stores and online with increased product differentiations, faster product turnover in retail outlets and increasing awareness of the B.C. sea salt with consumers. The Sooke based company will promote their local hand-harvested sea salt with new packaging, an advertising campaign and participating in Christmas shows and craft markets.

S&B Gluten Free, Port Coquitlam:

$12,500 to increase sales through a traditional print and social media advertising campaign. British Columbians will have the opportunity to sample the Brazilian cheese puffs at tradeshows and events, as well as in-store demos. The gluten free food manufacturer produces a unique and convenient snack for those with food sensitivities.

United Flower Growers Co-operative Association, Burnaby:

$27,500 to promote and encourage consumers to purchase B.C. floral products. The company is a launching the Flowerful BC/Pick local product showcase initiative for floral retailers which includes increasing sales of promoted products through signage and branded product packaging and labels. A grower video was produced to engage with consumers and local growers.

Connect with the Ministry

Photos

View the Ministry's latest photos on Flickr.

Videos

Watch the Ministry's latest videos on YouTube.

Sound Bites

Listen to the Ministry's latest audio clips on SoundCloud.

View all Social Media