As the dire humanitarian crisis in Syria intensifies, concerned British Columbians can now support Red Cross emergency relief efforts by making donations in BC Liquor Stores throughout the province.

Recognizing the gravity of the situation in Syria – where escalating violence has forced millions to flee their homes – the Red Cross asked BC Liquor Stores to join their relief efforts. The campaign comes on the heels of Premier Christy Clark’s commitment last week to provide $1 million in funding to help Syrian refugees settle in B.C.

Customers can now support Syrian relief efforts by donating $2 or $5 – or multiples thereof – at 196 BC Liquor Stores throughout British Columbia.

Donations will help the Red Cross provide emergency supplies to Syrian refugees, including water, food, clothing, temporary shelter, blankets and hygiene items. The funds will also support basic health care and psychological counselling for refugees, as well as help to reunite family members displaced by the conflict.

Since 2003, BC Liquor Stores customers and employees have raised more than $2 million to help the Red Cross provide disaster relief for humanitarian crises at home and abroad.

Quotes:

Blain Lawson, GM & CEO, BC Liquor Distribution Branch –

“By collecting donations in BC Liquor Stores, we’re providing a simple, easy way for average people to reach out and help Syrian refugees who are facing very grave circumstances. We know that small individual contributions can add up to make an enormous difference, and we are proud to assist the Red Cross in their Syrian relief efforts.”

Kimberley Nemrava, Red Cross provincial director for B.C. and Yukon –

“This humanitarian crisis is taking a tremendous toll on thousands of families who have been forced to flee their homes. The Red Cross is supporting people with basic humanitarian needs within Syria and in countries receiving refugees. The Red Cross thanks BC Liquor Stores and their customers for supporting this work.”

Quick Facts:

• On Sept. 8, the Government of B.C. announced a $1-million readiness fund to help Syrian refugees settling in B.C.: https://news.gov.bc.ca/releases/2015PREM0057-001453
• In addition, the federal government has committed to matching every eligible dollar donated by individual Canadians to registered Canadian charities in response to the impact of the conflict in Syria, up to $100 million, effective immediately and until Dec. 31, 2015.