Media Contacts

Stephen Smart

Press Secretary
Office of the Premier
778 389-6202

Greig Bethel

Media Relations
Ministry of Forests, Lands and Natural Resource Operations
250 356-5261


Marketing Initiatives

BC Wood Specialties Group –  $528,000

  • Pursue niche opportunities for value-added wood products at high impact trade events in the U.S. and Canada.
  • Bring together B.C. and Canadian value-added wood products manufacturers with pre-qualified international buyers and specifiers at the 2016 Global Buyers Mission in Whistler.
  • Explore market opportunities and increase value-added wood product sales in China, Japan, South Korea, Mexico and Europe.

Canada Wood Group – $3.44 million

  • In China: pursue innovative uses of B.C. wood in construction and in manufacturing by addressing building code constraints and providing training and quality support.
  • In Japan: develop innovative building solutions to expand the use of lumber and panel products in non-residential applications.
  • In South Korea: continue wood-frame design and construction training to support innovative building solutions for larger scale developments, including multi-family structures and infill walls.
  • Expand the global reach of B.C. wood products with market access and development teams in China, Japan, Korea, Europe and India.
  • Respond to global phytosanitary barriers to trade and product acceptance issues for B.C. wood products.

Cedar Shake and Shingle Association – $44,000

  • Encourage the use of cedar roofing and sidewall shakes and shingles as a product of choice among specifiers in the U.S. with a multi-faceted education and marketing campaign.

Coast Forest Products Association – $116,000

  • In Japan: promote the use of B.C. coastal species for innovative hybrid solutions for multi-unit, institutional and other non-residential buildings.
  • In China: create demand in landscape and appearance grade applications for B.C. coastal species by increasing awareness and building technical knowledge.

Council of Forest Industries – $375,000

  • In China: explore existing applications and innovate new applications for B.C. forest products, such as energy efficient wood wall systems and tourism-oriented structures.
  • In Japan: expand opportunities for spruce-pine-fir (SPF) lumber by promoting wood frame and hybrid construction in the non-residential sector and in large-scale buildings.
  • In South Korea: grow the use of SPF lumber in multi-storey/multi-unit buildings including through the application of infill wall systems.

Engineered Wood Products Association (APA) – $53,000

  • Create new opportunities and demand for B.C. structural panels and engineered wood products in large-scale non-residential construction in Japan through the development of structural engineering data, supported by a diversified promotional and educational program for Japanese specifiers.

Western Red Cedar Lumber Association – $908,000

  • Increase market awareness and improve western red cedar’s value proposition with an integrated comprehensive program of marketing, communication, education and outreach efforts.

Wood Pellet Association of Canada – $87,000

  • In Europe: communicate sustainability of B.C. wood pellets to the power generation and heating sectors, and improve the regulatory environment for wood pellets.
  • In Japan: identify new customers for industrial wood pellets and increase the amount of volume under long-term sales contracts.

Wood Products Council – $645,000

  • Encourage a shift in the U.S. design and builder community that results in greater wood use in non-residential and multi-unit construction projects.
  • Provide technical advice, education, and support to drive demand and support the specification of wood over alternative materials.

For more information, please visit:

WoodFirst Initiatives

Canadian Wood Council – $544,000

  • Provide technical support and advice to address wood performance attributes in multi-family, multi-storey and non-residential projects.
  • Convey practical wood design solutions through educational events.
  • Communicate sound wood construction practices.
  • Support building and fire code changes that address the use of wood.
  • Broaden wood design awareness through a wood awards program.
  • Conduct studies on issues and barriers to using wood.

Design Build Research Institute – $24,000

  • Develop student understanding of wood by providing opportunities to translate design concepts into built objects and gain hands-on experience through design-build projects.

FPInnovations – $361,000

  • Improve entrepreneurial skills of small- to medium-size wood product manufacturers by improving their capacity to adopt new manufacturing technologies and develop new products through technology transfer projects, technical assessments, workshops, webinars and face-to-face outreach activities.
  • Conduct fire research to inform the engineering of fire stops for service openings (wall access for plumbing and wiring) in Cross Laminated Timber (CLT), and to develop fire-test data on fire door frame-to-CLT panel connections.

University of British Columbia – $346,000

  • Support value-added manufacturers in their development of new products through design, engineering, prototyping, testing and cost/benefit analyses.
  • Foster collaboration between manufacturers and industrial designers in various subsectors of the value-added wood industry through organizing a series of networking meetings.
  • Convey advanced wood processing solutions, such as industrial robotics, through educational events.
  • Research and document the construction process of UBC’s Brock Commons tall wood (18-storey) student residence.

University of Northern British Columbia – $23,000

  • Conduct research to prepare flexible connection details for use in mass timber structures in seismically active regions.

BC Wood Specialties Group – $420,000

  • Educate and train architects, engineers, interior designers and construction professionals on available B.C. wood products and their applications through a variety of educational events, such as lunch-and-learn sessions, group seminars and factory tours.
  • Promote building products and systems, as well as the benefits of wood in construction and design, with value-added forest products companies at trade events.
  • Increase competitiveness, innovation and adaptability of individual value-added wood companies by improving their marketing and business development capability through assessments, site visits, workshops and business development projects.

BC Construction Association – $58,000

  • Research barriers to innovative wood use in non-residential and mid-rise structures, and make recommendations to improve the capacity and effectiveness of the supply chain from component manufacturers to builders and installers.

Media Assets

Media files are incoming and will be available shortly.