Agriculture

British Columbia wineries and breweries receive funding

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Agriculture

British Columbia wineries and breweries receive funding

Contacts
Jill Milne
Government Communications and Public Engagement
Ministry of Agriculture
778 676-4460
Pacific Western Brewing Company
Tom Lebeau
250 562-1131
(flickr.com)
Contacts
Jill Milne
Government Communications and Public Engagement
Ministry of Agriculture
778 676-4460
Pacific Western Brewing Company
Tom Lebeau
250 562-1131

Backgrounders

Projects benefiting from the Buy Local program

The following projects have received funding from the B.C. government’s Buy Local program:

BC Tree Fruits Cider Co., Kelowna:
$29,282.75 to increase sales, increase foot traffic at the downtown Kelowna cidery and expand social media fan base with in store sampling, updating company website, designing promotional material, event marketing and launching social media campaigns.

BC Wine Studio, Okanagan Falls:
$7,337.75 to increase buy local awareness and increase sales with website upgrades, social media campaigns, new labelling for products and advertising.

British Columbia Wine Institute Society, Kelowna:
$75,000 to drive consumers to make BC VQA wine their first choice and increase sales by creating new packaging, launching social media campaigns, website upgrades, advertising and signage.

Ex Nihilo Vineyards, Lake Country:
$63,405 to increase sales by updating the company website, media advertising and participating in tradeshows.

Fernie Brewing Company, Fernie:
$75,000 to increase B.C. sales and brand awareness for ‘Craft Beer. Wild Life’ by launching a marketing campaign.

House of Rose Winery, Kelowna:
$57,560 to increase annual sales by participating in events, in-store demos, digital, print and radio advertising, creating new product labelling and packaging and developing promotional materials.

Howling Bluff Estate Winery, Penticton:
$34,056 to increase sales, B.C. customer base, website and social media traffic and visitors at the winery by developing promotional materials, crafting newsletters, hosting events and in store demos, updating the company website, new product labelling and design and launching a digital marketing campaign.

Kamloops Wineries Association, Kamloops:
$17,400 to increase sales with a billboard advertising campaign, creating marketing materials, local TV and radio ads, bus wrapping promoting a Buy Local wine message, building consumer database to engage directly with customers and hosting media farm tours.

Laughing Stock Vineyards, Penticton:
$12,057.50 to increase sales within the Asian community in Vancouver, attendees to events and additions to the newsletter and wine club by hosting events, translating promotional materials, creating product video and launching social media campaigns.

Meyer Family Vineyards, Okanagan Falls:
$7,677 to increase wine club members through consumer tasting events with a local chef or caterer.

Pacific Western Brewing Company Ltd., Prince George:
$30,844 to increase sales by producing, packaging and distributing a unique beer that is made from B.C.-only ingredients and marketing and promoting the new brew. 

Ripples Winery, Abbotsford:
$29,250 to increase farm gate sales and encourage making Ripples Winery a destination through consumer educational and marketing seminars, developing buy local video, updating website and social media activity; hosting season opener event, creating promotional materials and signage.

Robin Ridge Winery, Keremeos:
$8,192.50 to increase sales and traffic to the winery by creating brochures, signage, banners and radio and magazine advertising; upgrading the company website; hosting special events and offering in store samples.

The View Winery Inc., Kelowna:
$9,684 to increase sales with an advertising campaign – including radio and bus ads.

Tinhorn Creek Vineyards, Oliver:
$25,000 to increase sales and media exposure in wine and lifestyle magazines by developing brand concept and design, launching media campaign, new product release with a news release and hosting tasting events for media and trade representatives.

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