Grower-owned and operated BCfresh Vegetables provides British Columbia families with fresh local produce, the perfect addition to any holiday meal this season.

“BCfresh produce comes from over 60 farming families in the Fraser Valley, providing jobs in the community and delivering food from farm to fork,” said Agriculture Minister Lana Popham. “Buying BC means British Columbians know exactly where their food comes from, while supporting our local economy and promoting our province’s farmers.”

BCfresh, a 100% grower-owned and operated company, has been promoting the consumption of local produce and encouraging people to fill half their plate with vegetables and fruits for 25 years. With a wide variety of produce such as brussels sprouts, rutabaga and squash, British Columbians have endless possibilities for their culinary creations this holiday season.

“For 25 years, BCfresh has been dedicated to providing fresh, local produce to communities across the province,” said Murray Driediger, president and CEO, BCfresh Vegetables. “We are thankful to the B.C. government’s funding program in making this strong commitment to our growers as we encourage younger people to incorporate locally grown root vegetables into every meal.”

The company is receiving over $52,000 in matching funding from the provincial government through the Investment Agriculture Foundation of B.C. (IAFBC) to encourage B.C.’s younger people to look for locally grown fruits and veggies when grocery shopping. The funding will be used to develop promotional materials, launch a radio campaign and customer contests, and create how-to videos and recipes for the company’s website.

The cost-sharing program delivered through IAFBC aims to promote local food and beverages that are grown, raised, harvested and processed in B.C. The B.C. government is taking a three-pillared approach to support the province’s agriculture, seafood, and food and beverage processing sectors and to encourage the consumption of B.C. products. An enhanced Buy BC marketing program will help local farms like BCfresh market their products within the province to grow their businesses.

Feed BC will also be established to increase the use of B.C. foods in hospitals and other government facilities. Grow BC will be created to help B.C. producers expand local food production.

Learn More:

Find out more about BCfresh, and check out some tasty recipes made with B.C. produce: http://bcfresh.ca/