The Province is investing $30,000 in the Goodlife Fitness Victoria Marathon to help welcome approximately 9,000 participants, their supporters and volunteers to Victoria, announced Lisa Beare, Minister of Tourism, Arts and Culture.

Ranked as one of the top destination marathons in the world by Runners World Magazine, the Goodlife Fitness Victoria Marathon attracts visitors from over 25 countries and is projected to generate $7.1 million in economic activity. The scenic marathon takes place on Sunday, Oct. 8, 2017. Participants will be treated to an incredible route that runs through Victoria’s picturesque streets and beautiful beaches. The marathon is celebrating 38 years and has been chosen as one of the Canada 150 events.

“Events like the Goodlife Fitness Victoria Marathon support a growing tourism sector by attracting global attention and bringing visitors to our province who ultimately fuel local economies,” said Beare. “The government’s support of the Goodlife Fitness Victoria Marathon will help marketing efforts of this world-renowned marathon. I wish all the participants well as they work towards achieving their personal best.”

“Thanks to the government support we received, we have been able to increase our online presence through social media and videos to promote our course,” said Cathy Noel, general manager of the Goodlife Fitness Victoria Marathon. “We are very proud of our community, the volunteers and all our partners who work together to host a world-class event. We are very thankful for the recognition of the job we do and the funding we have received. ”

The event also includes a half-marathon, 8-kilometre race and a kids' run. The marathon further supports the community through the Charity Pledge Program which gives the option for runners to raise funds for charities. Over the past 14 years, the program has raised over $1.7 million, and this weekend they are hoping to reach the $2-million mark.   

The Tourism Events Program support events that raise awareness nationally and internationally of British Columbia’s tourism experiences and motivate Canadians and people from other countries to travel and experience British Columbia. These events also generate tourism and economic activity in communities and regions throughout the province.

Quick Facts:

• In addition to the funding announced today, the Government of British Columbia invests approximately $50 million in sport and over $98 million in the tourism sector annually.
• In 2016, 5.5 million international visitors came to British Columbia – a 12.3% increase (605,198 more visitors) compared to 2015.
• In 2015, the tourism industry generated $15.7 billion in revenues with a direct contribution to B.C.’s gross domestic product of $7.4 billion.

Learn More:

Tourism Events Program: http://www.destinationbc.ca/BC-Tourism-Industry/Municipal-and-Regional-District-Tax-Program/Tourism-Events-Program.aspx

Goodlife Fitness Victoria Marathon: https://www.runvictoriamarathon.com/?gclid=Cj0KCQjwsNfOBRCWARIsAGITapYVnGIobuksNQHqEAqDHBrz-uVOkQrY67zwbEloqLRTBuHGLjWLU30aAqAOEALw_wcB

Charity Pledge Program: https://www.runvictoriamarathon.com/fundraising/