Festival-goers can ski and dance the chill away at Snowbombing Canada, thanks in part to $105,000 in provincial government funding.
The festival officially launches today, April 5, 2018, in Sun Peaks.
“Congratulations to the community of Sun Peaks and Snowbombing Canada as they launch the second great year of this festival,” said Lisa Beare, Minister of Tourism, Arts and Culture. “Last year’s Snowbombing festival brought thousands of people to Sun Peaks, and provided a $6-million boost to the community’s economy. With all the fun events, live music, and the opportunity to enjoy snow sports in a spectacular setting, I know this year’s event will be even more successful.”
Snowbombing Canada is a multi-venue snow sports and music festival that runs from April 5-9 at Sun Peaks Resort. Government funding supports marketing, advertising and promotion for the event to help increase visitors and global recognition of B.C. as a premier tourist destination.
Snowbombing is expected to attract more than 4,000 spectators and participants from B.C. and beyond, with the majority of attendees from outside the host community.
“We're so excited to be running the second international edition of Snowbombing Festival this April in Sun Peaks, B.C.,” said Daisy Toomer, event manager for Snowbombing Canada. “The stunning mountain back-drop provides the perfect setting for our festival that runs across four days and four nights. From world-class artists and attendees from around the globe, it's a weekend to remember. We work closely with Sun Peaks Resort to put on a great show, and we celebrate the incredible location and the spirit of the local community in equal measure.”
“Snowbombing is an important step toward our community's goal to diversify our attractions. Sun Peaks is becoming a year-round resort, thanks to these popular events,” said Al Raine, mayor of Sun Peaks.
The festival’s musical line-up includes Canadian musicians The Funk Hunters, Daniel Caesar and Felix Cartal, as well as international talent like Big Wild and Matoma. The event also provides a venue for alpine and Nordic skiing, as well as activities like snowga (snow yoga), chairlift speed-dating and a costume party.
Government funding for the festival is being provided through the Tourism Events Program (TEP). TEP supports events that raise national and international awareness of British Columbia’s many tourism experiences and motivates people from around the world to travel to and experience B.C. These events also generate tourism and economic activity in communities and regions throughout the province. TEP is jointly administered by the Ministry of Tourism, Arts and Culture and Destination BC.
- Tourism is an important economic driver for B.C., generating $17 billion in revenues in 2016.
- Tourism is one of the province’s biggest employers: more than 133,000 people work in this industry.
- Tourism is growing in importance for B.C.’s economy. In 2016, the industry contributed $7.9 billion in added value to the province’s GDP. This is an increase of 5.6% over the prior year – and significantly higher than the overall growth that year of 3.6%.
- The Government of British Columbia invests over $110 million in the tourism sector annually.
- In 2016, 5.5-million international visitors came to B.C. – a 12.3% increase (605,198 more visitors), compared to 2015.
For more information about Snowbombing, please visit: http://snowbombingcanada.com/
For more information on the Tourism Events Program, visit: www.destinationbc.ca/BC-Tourism-Industry/Municipal-and-Regional-District-Tax-Program/Tourism-Events-Program.aspx
Carolyn JackMinistry of Tourism, Arts and Culture
Government Communications and Public Engagement