Lisa Beare, Minister of Tourism, Arts and Culture has issued the following statement in celebration of B.C. Tourism Week:

“Tourism Week is recognized across the country from May 26 to June 2, 2019, as a celebration of the incredible adventures and experiences to be had in our province, as well as the people who make the tourism industry thrive.

“British Columbia is a top vacation destination, welcoming 6.1 million visitors from across the globe last year. Our tourism industry truly offers something special for everyone. Indigenous culture, outdoor recreation, music festivals, world class restaurants and local specialities are only a few of the experiences available in regions throughout our province.

“People are at the heart of B.C. tourism. This industry is filled with people who are passionate about sharing beautiful B.C. with visitors and helping them create memories that last a lifetime. Tourism is the third largest employer in B.C., providing jobs to 137,000 people. Working in the tourism industry is an opportunity for people to follow their dreams while making a good living in the place they call home.

“A strong and sustainable tourism industry also contributes to the high quality of life we enjoy in B.C. The industry helps highlight community and Indigenous arts and culture through festivals and special events. It creates opportunities for outdoor recreation and active living through trails and other infrastructure. It attracts major sports competitions, like the Rugby 7s, and adds to the beauty of our communities by supporting parks, gardens and public art.

“Tourism is an economic engine, contributing $18.4 billion in revenue in 2017. Our government is working to sustainably grow this sector even further by investing more than $145 million to support communities in creating tourism opportunities in every region of the province.

“The new Strategic Framework for Tourism in B.C. sets out our vision for a prosperous and sustainable tourism sector over the next three years. This will be our roadmap as we work toward the ambitious target of 6% revenue growth by addressing capacity challenges and exploring new opportunities within communities. Our plan for tourism respects nature and the environment while increasing support and celebration of our Indigenous cultures.

“On behalf of the Government of British Columbia and the people of B.C., I thank everyone in the tourism industry for your work in growing this sector and sharing its benefits with all of us. This Tourism Week, I encourage everyone to get out and explore everything that beautiful B.C. has to offer.”