Media Contacts

Carla Wormald

Communications Manager
Government Communications and Public Engagement
Ministry of Tourism, Arts and Culture
250 208-4309


About Destination BC

Destination BC is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for B.C.’s tourism industry through a combination of global marketing, destination development, industry learning, co-operative community-based programs and visitor servicing.

Destination BC receives approximately $52 million each year, out of a provincial investment of about $140 million in B.C.’s tourism ecosystem as a whole. These investments help to improve the visitor experience, support businesses and communities, and strengthen B.C.’s worldwide reputation as a destination of choice.